This pitch competition is for emerging CPG brands in the U.S., offering a cash prize and in-kind prizes valued at over $700,000. Open to early-stage companies with annual sales under $20 million in qualifying categories, the competition provides access to experts, valuable networking, and an all-expenses-paid trip to pitch at the C360 conference in San Antonio, TX. Applicants must have products available for U.S. sale and be able to participate in both virtual and live pitch events.
Eligibility requirements
Total US$ annual sales shall not exceed $20 million across qualifying departments (Alcoholic Beverages, Baby Care, Bakery, Beverages, Bulk Bin, Dairy, Deli, Floral, Frozen, Gen Merch, Grocery, Beauty, Household, Meat, Pet, Produce, Seafood & Nutritional Supplements)
Products must currently be available for U.S. sale
Must be available to participate in the Virtual Pitch semi-finals on May 6, 2026
Must be available to attend the C360 conference June 8-11 in San Antonio, TX for the Live Pitch session
Participate in event marketing/promotion
How to apply
Pitch presentation
Participation in virtual and live pitch events
Participation in event marketing/promotion
What you get
$50,000 cash prize
In-kind prizes valued at over $700,000
Access to NIQ data experts
Networking opportunities
All-expenses paid trip to San Antonio, TX for finalists
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